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April 16, 2008 issue
Media leaders deplore resignations from ABC by Canadian newspapers
This afternoon, Star Media Group, Sun Media and Transcontinental Media resigned from the Audit Bureau of Circulations, choosing instead to have future measurement done by the Canadian Circulation Audit Board. Read More
Regulation "stifling" industry: Péladeau
Differing opinions were expressed to the CRTC yesterday, as the second week of broadcast hearings wore on. Read More
Sun-Rype's keeping it real
What better way to reinforce that a product is made of real fruit than by animating a commercial using real fruit? Read More
Canadian Newcomer Magazine adds ESL tool
Readers can now improve their English skills by clicking on any word in any article to obtain a definition, an explanation and even pronunciation advice. Read More
Eloda ad verification now international
Marketers will now be able to verify for themselves whether they're actually getting the ad broadcasting they purchase. Read More
France may outlaw "anorexic" images
In a move with potential implications for Canadian marketers, the National Assembly of France passed a bill yesterday that, if ratified, would make it illegal for anyone - including advertisers, fashion magazines and websites - to promote extreme thinness.
Under the proposed law, judges would have the power to imprison and fine offenders up to $47,000 if found guilty of inciting others to deprive themselves of food to an "excessive" degree.
Last year - after the anorexia-linked death of a Brazilian fashion model - Spain banned ultra-thin models from catwalks. And last week, French lawmakers and fashion industry members signed a non-binding charter in the same vein.
New W show aims to inspire healthy action
Stuck, which might well be dubbed a docu-soap, will premiere on W on May 14 at 9:30 pm ET (repeats at 11 pm). The 13-part series tracks the journey of seven women who come together to recoup their confidence and energy by pursuing a health and weight-loss program.
Hailing from a range of diverse backgrounds, the women will be challenged to overcome a number of obstacles, both physical and emotional. In the series opener, they begin their quest by coming together over a healthy meal to discuss their respective backgrounds and the results of their first fitness assessment.
Relying on one another for support, the women will combat years of foot-dragging and bad food habits while attempting to balance their new health regimen with family, careers and social lives. Stuck is meant to serve as a weekly source of inspiration for not only the seven women featured in the show, but also for viewers.