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France may outlaw "anorexic" images

In a move with potential implications for Canadian marketers, the National Assembly of France passed a bill yesterday that, if ratified, would make it illegal for anyone - including advertisers, fashion magazines and websites - to promote extreme thinness.

Under the proposed law, judges would have the power to imprison and fine offenders up to $47,000 if found guilty of inciting others to deprive themselves of food to an "excessive" degree.

Last year - after the anorexia-linked death of a Brazilian fashion model - Spain banned ultra-thin models from catwalks. And last week, French lawmakers and fashion industry members signed a non-binding charter in the same vein.

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