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TV
Interactive
Out of Home
Print
Radio
Research
April 17, 2008 issue
Who won what at the Venice Festival of Media?
On the fest's second and final day, reports MiC's roving media exec, MPG's John Domas, things started slowly but ended positively, with molto new concepts debated. Read More
Luminato goes multimedia
Social networking, UGC and mobile messages are some of the many elements built into Luminato's 2008 marketing plan. Read More
Telus tries experiential marketing for new smartphone
Skiers at a branded Mont-Tremblant cafe ordered up different models of the high-tech gizmo, while brand ambassadors served up piping-hot product info. Read More
TSN/RDS rank highest in Roper survey
In a recent survey, Canadians ranked Canadian and American sports nets according to enjoyment, news and overall quality. Read More
Sympatico/MSN beefs up sales team
Yesterday, Sympatico/MSN announced the promotion of Joe Strolz, formerly of the company's Montreal office, to the position of director of strategic and media sales in Toronto, effective immediately.
Reporting to Strolz are Shira Biderman and Brett Pearson, who've both been promoted to the position of associate director-media sales. "We are excited about these moves, as they will assist us in continuing to improve our sales organization and grow our existing base of advertisers," says VP sales Graham Moysey.
Lowe's top radio advertiser again this week:
Media Monitors - April 7-13, 2008
While the big-box home and hardware chain held onto the top spot, Global TV appeared at #6 after a two-month absence, and TD Canada Trust rose from #20 to #3. But the heartiest climber was Chevrolet, which zoomed from #491 to #7. Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 041408
Spot Ten Canada Categories 041408