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April 21, 2008 issue
Animated posters hit Montreal's transit
Luminous Media Canada, the Woodstock, Ont.-based company that produced the world's first electroluminescent billboard campaign, is now working its magic - on behalf of Pontiac's Vibe - throughout Montreal's transit system.
With striking creative by Cossette's Identica Branding, media buys by Cossette Montreal and collaboration with Metro Media Plus, huge animated ads (6.5' x 4') are now appearing at subway stations. Thanks to EL technology, they are paper-thin advertisements that light up and flash in custom sequences. Similar to neon signage, the Vibe ads feature a moving red line drawing, which becomes a city skyline. Then the ad's tagline - "Vivez La Vibe" - appears along with the Pontiac logo and the car's headlights.
As well as transit and subway ads, the Vibe campaign includes retail and in-store signage, window signage, POS and POP displays and full-size billboards.
To view video of the Pontiac Vibe campaign, visit http://www.luminousmedia.ca/gallery.
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Desperate Housewives returns to chart
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After a long absence from the Top 10, CTV's Housewives returned to Sunday nights with a #7 showing worth a 1.763 million average. Read More
IAB releases road map for digital ecosystem
"The promise of UGC is now being hyper-realized with social media," states the Interactive Advertising Bureau's latest report for marketers and ad execs. Read More
Luxury men's magazine bows today
The first issue of Canada's new men's lifestyle magazine is being distributed with today's Globe and Mail. Read More
Samsung sculpture lands at Pearson International
Mississauga, Ont.-based Samsung Electronics Canada has erected a 50-foot-tall sculpture by renowned artist Jan Lorenc outside of Toronto's Pearson International Airport.
Shaped like a large palm clutching an over-sized Samsung phone, the well-travelled work of art - which first appeared at Paris' Charles De Gaulle International Airport in 2002 - has since been placed in London and Dubai.
The statue plays on Samsung's global "World in Your Hand" campaign by Seoul-based agency Cheil Worldwide, and is meant to symbolize bringing people together through communication.
The gargantuan piece, which is visible to drivers on the busy 427 highway, will remain perched at Toronto's airport for the next five years. Samsung worked with Clear Channel Outdoor to secure the space.