 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
April 23, 2008 issue
Shreddies spoof takes on life of its own
A jokester from BC is continuing the brand's amusing marketing shtick by auctioning on eBay what he's calling the last square-shaped Shreddie in the world. Read More
Discovery launches adventure-based eco-content
The CTVglobemedia net's online presence is growing - in both content and audience - as it launches ExpeditionGreen.ca. Read More
CBC crows, Global grows
The pubcaster says it beat Global's ratings this season for the first time since 1995. But Canwest says the Ceeb's numbers "are not very relevant." Read More
CTV hypes Grey's return
To rev up excitement for the return of fan fave Grey's Anatomy tomorrow, the CTV Creative Agency has skedded a street stunt in Toronto and Vancouver. Teams clad in hospital scrubs will hand out T-shirts emblazoned with "I Love McDreamy" and "I Love McSteamy."
The series' return to the Thursday, 9 pm ET time slot is also being supported by an outdoor campaign consisting of transit shelter billboards and Toronto Hydro board panels in Toronto. In addition, a 30-second promotional spot began running last week and is being cross-promoted throughout CTV's platform of networks. All creative and media buys were done in-house.
Inspired Thinking targets wealthy Canadians
Winnipeg-based Studio Publications is launching a national luxury lifestyle magazine called Inspired Thinking. Created for high-net-worth clients of Manitoba's Wellington West Capital, with most of its 50,000 copies set for delivery to those clients, the mag offers expert opinions on the most exciting and innovative happenings on the travel, style and culinary fronts.
The 52-page publication aims to inspire readers to celebrate their success and enjoy the food, wine, cultural and fashion scenes across Canada and abroad. Inspired Thinking will publish twice in 2008 with an initial distribution of 50,000 copies in June 2008.
Lead advertisers include Hartford Investments, Penfolds Wine and Marquis Jet. There will be an associated website for the magazine at www.inspiredthinking.ca that will launch in June.
Studio Publications also produces Winnipeg Women, Winnipeg Men and Urbanite, as well as books such as The Winnipeg Jets - A Celebration of Professional Hockey in Winnipeg and The Italian Way - Cooking with the De Lucas.
Numbers up and down for returning series
CSI bounced back while its spin-offs struggled to regain pre-strike ratings. And Global made big gains with Bones and Boston Legal. Read More
