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April 24, 2008 issue
Biodegradable OOH ad vinyl arrives in Canada
Yesterday, as a big part of the company's commitment to sustainable solutions, Astral Media Outdoor announced it is bringing the first biodegradable outdoor advertising vinyl to Canada.
AMO has just begun offering BIOflex vinyl - which disintegrates completely within five years and leaves no hazardous byproduct behind - to green-minded advertisers.
"Businesses across Canada are integrating sustainability into their corporate cultures and looking for ways to walk the walk," says AMO president Luc Sabbatini. "BIOflex provides our customers with a way to extend this commitment to sustainable advertising as well."
He adds that the biodegradable vinyl performs in every way like traditional vinyl. It is of similar weight to standard vinyl, and can be welded, installed and stretched like any other vinyl product. It's also reusable for multiple advertising campaigns.
Newad beefs up client services
Working from Newad's Toronto office, Shawn Chance - who recently left Consumer Impact Marketing - is taking on the newly created position of manager of client servicing and event marketing for central Canada.
In other developments at Newad, Mark Russell, formerly of Wasserman & Partners and Inventa, has been appointed to the new position of account exec for business development and event marketing, and will be based in Vancouver.
Newad has also appointed Craig van der Veen, previously at Pattison Radio and Harvard Broadcasting, as an account executive for business development in Edmonton. And Ana Appleyard has been promoted from sales coordinator to account manager for event marketing in Montreal.
UpTrend partners with Last.fm
Toronto-based online ad network UpTrend Media has signed a deal to represent London's Last.fm, the global free streaming music platform.
UpTrend will work with Last.FM to develop and secure advertising and sponsorship opportunities in Canada, which has one of the largest and most dedicated Last.FM user bases. In Canada, Last.FM reaches over 580,000 Canadian unique users every month.
The social music platform has more than 21 million global users. UpTrend's current properties reach over 11 million unique Canadian users.
Last.fm co-founder Martin Stiksel says the partnership with UpTrend is part of the social music platform's strategy for building its relationships with Canadian advertisers and sponsors. He believes the free-on-demand service will give Canadian advertisers "a highly engaged, growing, passionate music community."
Founded in 2002, Last.fm has partnerships with Universal, EMI, Warner Music Group and Sony BMG, plus independent aggregators The Orchard, CD Baby and more than 150,000 independent artists and labels.
Broadcast Act failing: Shaw to CRTC
Outspoken CEO Jim Shaw was a no-show yesterday, but his execs delivered a strong case for changing existing rules. Read More
Astral Media Radio signs Hilton
Not Paris, but notorious online gossip columnist Perez - touted as the first star created on the Internet to transition to radio. Read More
VisionTV celebrates Israel's 60th
VisionTV is planning to honour the 60th anniversary of the founding of Israel with a week of special programming devoted to the past, present and future of the Jewish state.
Ad inventory is still available for the multi-faith network's "Israel at 60" event, which begins on Monday, May 5. Highlights include the world premiere of the new documentary series Ralph Benmergui: My Israel; a first look at the new season of The Naked Archaeologist; and the Canadian premiere of a feature-length documentary entitled The Six Day War.
More information on Benmergui's new series may be found at www.myisraelshow.com, which features trailers, a blog and links to the show's Facebook group, Beliefnet page and YouTube channel.
Complete details on the week's Israel-themed programming are available at http://www.visiontv.ca/Media/Releases/IsraelWeek.html.
