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Biodegradable OOH ad vinyl arrives in Canada
Yesterday, as a big part of the company's commitment to sustainable solutions, Astral Media Outdoor announced it is bringing the first biodegradable outdoor advertising vinyl to Canada.
AMO has just begun offering BIOflex vinyl - which disintegrates completely within five years and leaves no hazardous byproduct behind - to green-minded advertisers.
"Businesses across Canada are integrating sustainability into their corporate cultures and looking for ways to walk the walk," says AMO president Luc Sabbatini. "BIOflex provides our customers with a way to extend this commitment to sustainable advertising as well."
He adds that the biodegradable vinyl performs in every way like traditional vinyl. It is of similar weight to standard vinyl, and can be welded, installed and stretched like any other vinyl product. It's also reusable for multiple advertising campaigns.
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