FILTER INTERACTIVE STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• Global and Virgin Radio fuel 24 fanmania
• Wild Roses debut beat Being Erica numbers

Interactive

• GlassBox TV's AUX partners with Exclaim! Media
• CTV online properties break revenue and traffic records

Out of Home

• Travel co bucks ad spend trend and goes big
• Development organization targets Internet-savvy youth

Print

• Touché!phd turns up the heat
• Transcontinental bows Samsung mini-mags

Radio

• Top advertiser for 2008, Sears retains #1 rank into the new year:
  Media Monitors Dec. 29, 2008 - Jan. 4, 2009
• Sears retains top spot:
  Media Monitors - Dec. 8 to 14, 2008

Research

• Kids choose digital content over physical format
• New study shows kids motivated by TV and print ads

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

UpTrend partners with Last.fm

Toronto-based online ad network UpTrend Media has signed a deal to represent London's Last.fm, the global free streaming music platform.

UpTrend will work with Last.FM to develop and secure advertising and sponsorship opportunities in Canada, which has one of the largest and most dedicated Last.FM user bases. In Canada, Last.FM reaches over 580,000 Canadian unique users every month.

The social music platform has more than 21 million global users. UpTrend's current properties reach over 11 million unique Canadian users.

Last.fm co-founder Martin Stiksel says the partnership with UpTrend is part of the social music platform's strategy for building its relationships with Canadian advertisers and sponsors. He believes the free-on-demand service will give Canadian advertisers "a highly engaged, growing, passionate music community."

Founded in 2002, Last.fm has partnerships with Universal, EMI, Warner Music Group and Sony BMG, plus independent aggregators The Orchard, CD Baby and more than 150,000 independent artists and labels.

Search: