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April 25, 2008 issue
strategy bows stimulant today
The new weekly online newsletter is a stimulating round-up of envy-inducing new work to keep agency creatives and marketing execs up to speed. Read More
Showcase launches Hot Snack Radio
The net is launching a web-only show about three indie-rock nerds running an Internet radio venture - complete with playlists and streaming music for viewers and indie artists. Read More
Canwest signs Winter Olympics deal
In what its president calls "the largest sponsorship commitment in our history," the communications biggie will be the Games' official regional newspaper publisher. Read More
Acreage Life taps Canadian Primedia for national sales
The lifestyle and general interest magazine is pitched to 75,000 upscale readers in Central and Western Canada. Read More
Notes from the (mobile) mediascape: Google launches mobile display ads
The Google machine has churned out a graphic mobile advertising product, and it works with AdSense and AdWords... in other countries. Read More
Citytv orders more Murdoch Mysteries
A second batch of the revamped Murdoch Mysteries Victorian-era crime series has been ordered by Citytv.
In the first season with Yannick Bisson in the lead role, the series increased its audience by 70% over the last season, which starred Peter Outerbridge, according to BBM ratings.
"It is hugely gratifying to reach such a large audience for Citytv," says Christina Jennings, chairman/CEO of Toronto-based Shaftesbury Films, which produces the one-hour show based on Maureen Jennings' critically acclaimed Detective Murdoch Mystery novels.
Shaftesbury also announced yesterday that it will produce the third installment in an ongoing series of movie specials based on the Booky novels by Bernice Thurman Hunter. Slated to air on CBC next February, the two-hour Booky's Crush will retain Megan Follows in the starring role as a Toronto mother in the 1930s.
