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April 29, 2008 issue
BBM to roll out Portable People Meter nationally
BBM Canada is set to begin rolling out the new technology for both TV and radio next spring. Rob Young, SVP, planning services at PHD Canada - who served on BBM's selection committee - calls it "an important step in the evolution of audience measurement in this country." Read More
Rogers chooses ABC to audit all its titles
Some 26 of the publisher's periodicals were already being measured by ABC; now all 52 of its titles are following suit. Read More
APRAIS arrives in Canada today
A partnership with AdROI has brought the global company here "to improve the business value of relationships for clients and communication agencies," as it's done in 20+ other countries since 1998. Read More
Disney's social net targets young gamers
Disney Interactive Studios is set to integrate DGamer into all video game titles released online and through consoles, starting with a big movie tie-in in May. Read More
Transcontinental cooks up website for recipe lovers
Transcontinental Media has launched RecipeFeast.com, an English version of its French-language recipe site, Recettes.qc.ca, which attracts more than a million web surfers every month.
"That doesn't mean we want to adapt content from the French site," says Jocelyne Morissette, consumer websites director, Transcontinental Media. "Our goal is to create a totally independent site that all English-speaking Canadians can enjoy."
The website boasts over 1,500 recipes, half of which originate from canadianliving.com. The rest are translated from Recettes.qc.ca, and the goal is to have that percentage grow to include 90% user-generated content. Recipefeast.com treats users to an easy-to-navigate design that offers a recipe search, a recipe of the day, a top 10 list, cooking tips and a local food guide.
Advertising opportunities on the site are offered in a mélange of formats, including buttons, banners, section sponsorships and product placement on the plate.
www.recipefeast.com
www.recettes.qc.ca
Branchez-Vous adds movie website
Branchez-Vous is celebrating the 10th anniversary of its Showbizz.net property by acquiring the French-language movie site LeCinema.ca.
Canada's largest French-language Internet ad network, Branchez-Vous operates over 200 francophone websites and reaches approximately 3 million people monthly.
"LeCinema.ca will strengthen our Showbizz.net site by giving it a new dimension", says Branchez-Vous CEO Patrick Pierra. "Showbizz.net covers entertainment news on a daily basis, while LeCinema.ca provides reference information to moviegoers."
LeCinema.ca offers Quebec movie fans news, reviews, trailers, photos and info about highly anticipated movies, plus listings. The site is targeted to adults 18-44 who have college degrees, and has been reaching more than 120,000 cineastes monthly.
Notes from the Mediascape: A singing magazine?
Not really. But some sort of bar must have been raised last week, when People magazine embedded tiny batteries and speakers in its middle pages. When readers flipped them over, they heard Natasha Bedingfield warbling her latest pop song.
The musical initiative was staged by Verizon Wireless to promote its new music download service.
