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Research
May 2, 2008 issue
M2 Universal releases social media survey
What's touted as the most detailed study yet of the social media revolution reveals that Canadians are in the forefront of a phenomenon that's reached sufficient critical mass to challenge some traditional media. Read More
Refresh Analytics launches for Facebook apps
Facebook application developers, and their advertisers, should take note of a new analytics and demographics tool. Read More
Whistler ends its downhill run
The second season of Whistler has turned out to be its last. CTV has cancelled the prime-time soap, the future of which had been up in the air since its sophomore run ended on Dec. 15.
Positioned as a high-end drama and budgeted at $1.4 million per episode, the Sunday-night series premiered with an aggressive push in June 2006. But it was soon bounced to Mondays and again to Fridays, and ended its first 13 episodes with a soft season average of 402,000. (All numbers are 2+.)
The numbers took a dive after CTV brought the show back for a second season in September, when it debuted in the tough Saturday 9 pm time slot to 142,000. The series also aired in the US on teen network The N.
From Playback Daily
Canpages partners with Branchez-Vous in Quebec
As part of the directory publisher's growth strategy in reaching francophones, it's getting a presence on the province's leading portal and news site. Read More
Urban Planet joins Fashion Frame network
Montreal-HQ'd Fashion Frame announced yesterday that the Urban Planet chain has joined its fitting-room-focused advertising network. Geared to young adults aged 15 to 24, the Canada-wide boutiques - a division of YM - feature trendy, budget-friendly fashions.
"Fashion Frame brought us a dynamic, fresh approach that will connect advertisers with our young adult clientele," says Urban Planet marketing director Paul Halbgewachs. "The partnership will help us unleash the potential of change-room media to our consumer-savvy customer."
More than 600 boutiques with about 6,000 fitting rooms are now signed up to Fashion Frame's network. They include Lingeries Lilianne, Winners, Femme de Carrière, Terra Nostra, San Francisco, Moments intimes, Émotions, Marie-Claire, Claire-France 14+, Groupe Ernest, Sports Experts, Taylor, Colori, Pentagone, Mode F-17, Vagabond, Jeans Plus, Zabé Jeans, Studio Mode, Boutique Revue, Marise Petite, Intuitions 14+, Kasüal, E.N.R.G.Xchange, Lingerie Silhouette, Mode Cazza, Félix, Vincent d'Amérique and Génération Mode et Dechene.
Cossette buys stake in Rocket
An agency specializing in social media and word-of-mouth will be working with Cossette Communications Group's US offices. Read More
Porter hangs onto top spot among radio advertisers:
Media Monitors - April 21-27, 2008
Coming in at #1 for the second consecutive week, Porter Airlines marked its sixth straight week in one of the chart's top three spots. Meanwhile, Canada's Wonderland zoomed out of its slow season to hit #2, RBC Royal Bank climbed from #16 to #4 and Tim Hortons rose from #29 to #9. Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 042808
Spot Ten Canada Categories 042808