FILTER INTERACTIVE STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• Global and Virgin Radio fuel 24 fanmania
• Wild Roses debut beat Being Erica numbers

Interactive

• GlassBox TV's AUX partners with Exclaim! Media
• CTV online properties break revenue and traffic records

Out of Home

• Travel co bucks ad spend trend and goes big
• Development organization targets Internet-savvy youth

Print

• Touché!phd turns up the heat
• Transcontinental bows Samsung mini-mags

Radio

• Top advertiser for 2008, Sears retains #1 rank into the new year:
  Media Monitors Dec. 29, 2008 - Jan. 4, 2009
• Sears retains top spot:
  Media Monitors - Dec. 8 to 14, 2008

Research

• Kids choose digital content over physical format
• New study shows kids motivated by TV and print ads

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Cossette buys stake in Rocket

Cossette Communications Group has a bought a majority-ownership stake in Rocket XL, an online firm specializing in social media and interactive word-of-mouth marketing. The firm will work with Cossette Communications' business units in the US market and abroad to bring innovative digital online and influencer marketing programs to the company's client bases, starting in New York, along with Cossette's US PR agency, Paine PR.

Colin Schleining, COO for Cossette Communication USA, tells MiC that Rocket's services, once established with US operations, will be accessible by Cossette's Canadian offices. "We'll make sure that Rocket is well integrated into our operations in the United States," says Schleining. "That will be our first priority. But we definitely see this as an opportunity to extend our service offerings to our Canadian clients."

Rocket XL is an agency comprising former marketing execs and video game developers. Since 2003, it has worked on various brand assignments, from new product launches to Fortune 500 companies, including Sony Playstation, HBO, Activision, Marshalls/TJX and Comcast.

Rocket XL CEO Craig Howe says joining Cossette "enables us to broaden the scope of creativity and innovation to more companies and brands looking to use digital media in more meaningful and effective ways. Our commitment as part of Cossette is to push the boundaries in this space and offer our clients the unique ability to converse with online influencers using the most advanced strategies and technologies available."

Search: