 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
Urban Planet joins Fashion Frame network
Montreal-HQ'd Fashion Frame announced yesterday that the Urban Planet chain has joined its fitting-room-focused advertising network. Geared to young adults aged 15 to 24, the Canada-wide boutiques - a division of YM - feature trendy, budget-friendly fashions.
"Fashion Frame brought us a dynamic, fresh approach that will connect advertisers with our young adult clientele," says Urban Planet marketing director Paul Halbgewachs. "The partnership will help us unleash the potential of change-room media to our consumer-savvy customer."
More than 600 boutiques with about 6,000 fitting rooms are now signed up to Fashion Frame's network. They include Lingeries Lilianne, Winners, Femme de Carrière, Terra Nostra, San Francisco, Moments intimes, Émotions, Marie-Claire, Claire-France 14+, Groupe Ernest, Sports Experts, Taylor, Colori, Pentagone, Mode F-17, Vagabond, Jeans Plus, Zabé Jeans, Studio Mode, Boutique Revue, Marise Petite, Intuitions 14+, Kasüal, E.N.R.G.Xchange, Lingerie Silhouette, Mode Cazza, Félix, Vincent d'Amérique and Génération Mode et Dechene.
RECENT OUT OF HOME STORIES
- Sony chooses complementary locale for OOH
Aug 28 - Toyota hyping hybrids with consumer face-to-faces
Aug 28 - Koodo spices up commute with interactive OOH
Aug 27 - Levi Strauss refurbishes 501 with acoustic guitar
Aug 22 - Fido lets the dolls out
Aug 20 - Samsung intros smartphone today at amusing event
Aug 19 - MiC K.I.S.S. pick: Love at sea for Bachelorette and beau
Aug 19
