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May 7, 2008 issue
Canwest inks unprecedented deal with NBCU
Announced yesterday, the surprise deal to deliver new series gives Global a jump on CTV, before next week's upfronts and the LA screenings. Read More
Top broadcast news execs contemplate future
BES leaders took a few jabs at each other while addressing the evolution of their business and ways to reach younger audiences. Read More
Labatt hands planning duties to M2, Marketel
Toronto's M2 Universal and Montreal's Marketel Media have assumed all media planning and buying for Labatt Breweries of Canada. Both companies were previously handling the company's media buying, but planning was done in-house.
M2 Universal will handle all national and regional planning, while Marketel will be responsible for Quebec.
M2 Universal president Hugh Dow says, "This is an extremely important development for M2 Universal. We are very excited about delivering total integration of both planning and buying."
Marketel VP media Alain Tardy adds, "Our understanding of the unique characteristics of the Quebec market will be put to good use with our new planning responsibilities."
Labatt Breweries of Canada director marketing services and innovation Rob McCarthy called the arrangement a "significant expansion of our partnership with M2 Universal and Marketel Media. We look forward to incorporating their planning expertise and sophisticated research tools into the Labatt communication process."
St. Joseph Media promotes Kalman
Effective immediately, St. Joseph Media has promoted Michelle Kalman to VP creative marketing in recognition of "the increasingly valuable role [of its] creative marketing group." She will be working closely with clients and publishers of the company's many titles to develop innovative cross-platform solutions, as well as overseeing trade, event and corporate brand initiatives.
In other staffing news from St. Joseph, Lilia Lozinski is taking on the new role of SVP of the combined Style and Lifestyle group of magazines, with responsibility for Fashion, Wish, Weddingbells, Mariage Quebéc, Canadian Family and Gardening Life. She also oversees St. Joseph Media's custom publishing group and the Montreal group.
As well, Jim Warrillow has joined the company, as chair of Where Canada, to work with the publishers of Where magazines across the country.
Maytag search for everyday hero in final stage
As part of its 100th-birthday celebrations, the brand has been asking Canadians to nominate their most dependable fellow citizens. Read More
Canadiens out with a bang on RDS
Almost every household in the country that gets the French sportscaster watched Montreal lose to Philadelphia on Saturday. Read More
Discovery to air Mars landing live
Discovery Channel Canada plans to capture the next milestone in exploration of the Red Planet on May 25 at 7pm ET, when it will present Mars: The Phoenix Lands.
The two-hour special will include live footage as the Phoenix Rover arrives on the planet's surface at 7:46pm ET. The craft will be the first to explore the Martian arctic, and the Phoenix team hopes to uncover clues in the icy soil about the history of near-surface ice and its potential for habitability.
Hosted by Daily Planet's Jay Ingram - who will transmit live on the ground from the Jet Propulsion Lab in Pasadena, California - the special will cover the reactions of international space scientists and chronicle the Rover's development, which was more than nine months in the making.
Dr. Alain Berinstain, director of space exploration for the Canadian Space Agency, will join Ingram at mission control to provide a broader look at the scientific implications of the venture and comment on the first pictures of the Martian arctic.