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Research
May 8, 2008 issue
Grondin retires, Neve steps up at Mediaedge:cia
"The Bruces, as they are known in the industry, have worked together for 20 years, and it will be a seamless transition as Bruce Neve assumes the leadership of the agency," says Mediaedge:cia CEO North America Lee Doyle. Read More
Canwest announces summer lineups
The broadcaster's dramatic channels will offer a slate of programming that ranges from the new to the familiar, with a special day's programming for Dad. Read More
Handrail-vertising to bow at CMA conf
Until now, the approximately 245 million people who ride escalators daily in North America have been a mostly untapped captive audience. Enter ADRail, which has installed advertising on the handrails of escalators in major airports and transit systems throughout Europe and Asia as well as London's Heathrow Airport - and now intends to follow suit in Canada.
Represented by Oshawa, Ont.-based EHC Global - which currently supplies escalator handrails all over the world, including at Pearson Airport, BCE Place, TTC and GO Transit in the Toronto area - ADRail will stage its Canadian debut at the Canadian Marketing Association's annual convention in Toronto May 12-14.
ADRail's patented ad system for escalator handrails has been engineered to be quickly applied on-site to existing escalator handrails, with temporary film staying in place for any campaign length, from a day or two for a single event to a year or more.
NADbank releases balance of '07 study
Yesterday, the Newspaper Audience Databank released its complete 2007 NADbank Study. The report includes data on product, retail shopping and lifestyle which were not available when initial results were released in March.
The study includes readership results for 82 Canadian daily newspapers in 54 urban markets, plus two Detroit dailies. Also now available is readership data for 57 community newspapers in 33 markets.
The comprehensive info was gathered via a product mail-back questionnaire completed by more than 27,500 adults (18 and older) across Canada. Information was collected on 29 different product categories, ranging from alcoholic beverage consumption to pleasure and business travel. In addition, the report covers 21 shopping categories, ranging from automotive services and supplies to shopping malls.
The complete study is available at www.nadbank.com.
CareerBuilder ties knot with Branchez-Vous
Toronto-based CareerBuilder.ca has signed a strategic partnership with Montreal-based Branchez-Vous.com that will see the online job search centre provide postings to the Quebec portal's users, as well as workplace-related articles, career management and hiring trends content.
Careerbuilder will also be promoted across the Branchez-Vous Network, which reaches about three million French Canadians monthly on over 200 French-language sites. The portal Branchez-Vous.com attracts over 700,000 unique users. CareerBuilder.ca attracts about 1.1 million unique monthly visitors (comScore, March 2008) and already has partnerships in place with AOL Canada and Mcleans.ca.
Branchez-Vous president and CEO Patrick Pierra says his company's portal "reaches active adults with above-average education and revenues. They are constantly looking to advance their careers."
Transcontinental buys Acquizition site
Business owners and entrepreneurs are the latest target of Transcontinental's acquisition path. Read More
Porter still top radio advertiser:
Media Monitors - April 28-May 4, 2008
While Porter Airlines held onto the top spot for the third consecutive week, Bell Mobility climbed from #8 to #2, and belairdirect from #17 to #5. Meanwhile, President's Choice made its first '08 appearance on the top 10 chart, at #10, and Rona rose from #27 to #9.
Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 050408
Spot Ten Canada Categories 050408
Sun Media names Brockbank marketing VP
Christopher Brockbank has left his position as VP marketing for Sirius Satellite Radio to assume the same title at Sun Media.
Based in Toronto, he will work with the company's leadership team, publishers and promotions departments to strengthen relationships with readers, advertisers and the communities served by Sun newspapers.
Prior to his stint at Sirius, Brockbank held senior marketing positions at BCE telecommunications companies in areas such as customer loyalty and retention and consumer wireless and Internet services. Before that, he held a senior marketing position in the UK with a satellite communications company.