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May 9, 2008 issue
Boomers ready to spend: Ipsos Reid
But they're feeling overlooked by marketers, according to the results of a poll set to be released at today's "Ink & Beyond" CNA and CCNA conference. Read More
CTV sets dates for Mad Men, Flashpoint
The two series have finally found their spots on the CTV schedule, which will put the much-buzzed dramas on air this summer alongside the season's more typical mix of reality and teen fare. Read More
Ford integrates Yahoo Answers, pop-up art
Ford of Canada is leveraging the power of Yahoo Canada's user-generated content and the visions of Canadian artists. Read More
CCNA, CNA to merge operations
The Canadian Community Newspapers Association and the Canadian Newspaper Association have entered into a co-management agreement that will gradually merge their operations over the next two years.
"We believe an integrated association will better reflect the reality of the Canadian newspaper industry and create one strong industry voice for newspapers in Canada," explains CNA board chairman Alan Allnutt.
To that end, the two associations - which represent over 830 daily, weekly and community newspapers in every province and territory in Canada - will "co-locate" their offices and management teams. The integration is expected to result in a wider range of services for all members, and the provision of "more relevant services to all newspaper members at a reduced cost, while increasing the profile and effectiveness of the newspaper industry and its associations in Canada."
www.ccna.ca
www.communitynews.ca
Dove staging national sleepover
Girls across Canada will be encouraged to "share a night of positive change" by throwing slumber parties, then watching movies on YTV, CMT and W, plus three-minute "self-esteem breaks." Read More
OBN launches new options at Yonge-Dundas
Advertisers looking to reach people at one of Toronto's busiest squares can buy for shorter terms with more options, and Samsung is the first to sign on. Read More
Rare Method forms alliance with AdFarm
Calgary-based Rare Method is forming an exclusive alliance with agricultural marketing and communications agency AdFarm. The alliance will see Rare Method provide interactive services - including online marketing and web development - to AdFarm and its clients to meet the growing need for online marketing in the agriculture sector.
AdFarm CEO Nolan Berg says the collaboration will allow the agency to respond efficiently to clients' needs in "an extremely competitive marketplace. Our focus continues to be on the North American agriculture sector, which includes agribusiness, food and rural development. With Rare Method on board, we will be expanding our reach even further."
AdFarm's client roster comprises businesses in crop protection, seed, fertilizer, farm equipment, livestock, animal health and genetics, finance and accounting and agricultural retailing. It has offices in Calgary, Winnipeg and Guelph, Ontario, as well as Kansas City and Fargo in the US. Rare Method also has an office in Salt Lake City.
Olive to rep EyeWeekly.com and other Star sites
The online ad network's roster now includes four sites connected to Star-related properties. Read More