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Research
May 12, 2008 issue
Universal signs on for integration with YTV's Next Star
Corus Entertainment has taken on a music industry partner for its new summer series, and the company is pushing forward with voting by text message on more than one net this month. Read More
Reitmans bows playful campaign for Smart Set
Microsite visitors can check out various duds, and even see them worn in different settings, at the click of a mouse. There's also a video, desktop wallpaper and a unique song. Read More
House returns to top five
BBM/Nielsen Top 30 - April 28-May 4
Global's House won Monday night and took a spot in the top five, but CTV's Grey's Anatomy still outranked it in medi-dramas. Read More
Home Depot tries lawn-bag-vertising
Home Depot Canada rolled out another of its "green" initiatives on Friday, sending a fleet of cars to a half-dozen southern Ontario communities to go door to door handing out branded recyclable lawn bags.
Eco-friendly Smart Cars were chosen for the initiative, which was meant to help householders in Newmarket, Maple, Hamilton, Brantford, Brampton and parts of Toronto keep the planet's welfare in mind as they do their spring clean-ups. Each bag contains an offer of $10 off a purchase of $50 or more at Home Depot until June 15.
"As a gardening expert, the Home Depot provides resources for community residents to start preparing beautiful lawns and gardens," says company president Annette Verschuren. "As an environmental leader in the home improvement retail industry, we wanted to distribute 100% recyclable leaf bags in an environmentally responsible way."
EcoMedia Direct intros portable recycling units
Meant for use at special events, the waste disposal bins - like the company's other units - are designed to showcase advertising. Read More
Next media star: Genesis-Vizeum's Sinclair
Strategy has hunted out a new batch of stellar young professionals. Today we spotlight Doug Sinclair, broadcast supervisor at Genesis-Vizeum Canada. Read More