 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
May 13, 2008 issue
Upfronts: Day One - NBC
While Helena Shelton, MediaCom's EVP/director of trading, is in New York this week, she's letting MiC readers in on what's happening from the POV of a media strategist. For starters, she says the point of NBC's pared-down event yesterday was murky - given that the peacock network released its 52-week sked weeks ago, has already cut a deal with Canwest and was well into client negotiations. Read More
New Ipsos tools assess campaigns in advance
Next*360 and CampaignLab were designed for evaluating and optimizing multimedia communications prior to final execution. Read More
Nokia injects ad service into WidSets
Advertisers signed with the Nokia Media Network can now target global mobile users through the widget service WidSets. Read More
Back to You, Trees, Canterbury's, Amsterdam axed
While ABC was doing a hatchet job on Anne Heche's Men in Trees, Fox was pulling the plug on the freshman sitcom starring Kelsey Grammer and Patricia Heaton as squabbling news anchors, plus Canterbury's Law and New Amsterdam, all three of which aired in Canada on Global. Read More
IAB intros guidelines for video ads
The Interactive Advertising Bureau has introduced guidelines aimed at bringing more standards to online video advertising, and ultimately making the burgeoning medium easier for advertisers to buy.
The guidelines resulted from work the IAB's digital video committee - which is composed of 145 leading media companies - did with Google, Yahoo, Microsoft and others. They cover three basic forms of online formats: linear ads (typically interruptive pre-roll spots); non-linear ads (including overlay ad units); and companion ads (banner-like ads that appear alongside video as it plays on the web).
The new guidelines, which are viewed by IAB members as suggestions rather than rules, cover everything from how long pre-roll spots should be (no longer than 30 seconds) to specific file sizes, color depths and bit rates for various placements. The guidelines also look to enforce standards of consumer control for video ads, as the IAB urges publishers and advertisers to make most video ads user-initiated with options to stop and start video play on demand.
New Brunswick Tourism chooses etc.tv
On-demand television viewers who are intrigued by a new commercial for New Brunswick Tourism and Parks can access more information by clicking their remote-control devices. Technology provided to the advertiser by etc.tv can link interested viewers to an 11-minute video extolling the province's vacation highlights.
"The etc.tv solution allows us to reach consumers who have an interest in our destination to connect directly with people planning a vacation," says Natalie Wiggins, a spokesperson for New Brunswick Tourism and Parks. "With the power of video, they can experience a bit of what they can expect by vacationing in New Brunswick."
Creative for the campaign, which will run until June, was done by Montreal-based LG2, and media planning by Toronto-based Carat Canada.
