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News Briefs
New Brunswick Tourism chooses etc.tv
On-demand television viewers who are intrigued by a new commercial for New Brunswick Tourism and Parks can access more information by clicking their remote-control devices. Technology provided to the advertiser by etc.tv can link interested viewers to an 11-minute video extolling the province's vacation highlights.
"The etc.tv solution allows us to reach consumers who have an interest in our destination to connect directly with people planning a vacation," says Natalie Wiggins, a spokesperson for New Brunswick Tourism and Parks. "With the power of video, they can experience a bit of what they can expect by vacationing in New Brunswick."
Creative for the campaign, which will run until June, was done by Montreal-based LG2, and media planning by Toronto-based Carat Canada.
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