Media In Canada

May 14, 2008 issue

Upfronts: Day Two - ABC, CW

In NYC for this week's upfronts, Helena Shelton, MediaCom's EVP/director of trading, is reporting back to MiC. Her take on the second day? With only a measly two new shows, it might have behooved ABC to have been a tad more humble. But it was a whole other story at the CW. Read More

Corus's Baker wins NABS Humanitarian Award

The National Advertising Benevolent Society Canada announced yesterday that Angie Baker, general sales manager at Corus Entertainment, is its 2008 Humanitarian Award recipient. Read More

Cossette, U of Ottawa creating research centre

The goal of the five-year initiative is to advance research in advertising, and Cossette's kicking in a $3,000 study grant. Read More

Winners of Cannes Young Lions awards announced

Four teams of two students each will be heading to Cannes next month, courtesy of the Globe and Mail-sponsored competition. Read More

KitchenAid launches UGC offshoot from Food net promo

Food Network hosts are part of KitchenAid Canada's strategy for reaching Canadian consumers, and the marketer is using branded vignettes as a launch pad for its new KitchenAid Cookbook Creator. Read More

Summer skeds announced for Global, A-Channel

Global's set to air some new Canadian originals this summer, along with a four-part miniseries starring Neve Campbell. A-Channel has three new shows and some top performers migrating to the net from CTV. Read More

Citytv picks up Crusoe for fall sked

The Rogers Media net has NBC's take on the Daniel Defoe novel marked for Fridays this fall. Until then, it's rolling out the second season of American Gladiators and a few other notable shows this month. Read More

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