 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
May 16, 2008 issue
Upfronts: Day Four - Fox
When Helena Shelton, MediaCom's EVP/director of trading, emerged from Fox's upfront presentation yesterday, she was welcomed by 12 cows from the largest dairy farm in Jersey. Their handlers were giving out Fringe promo cards that read, "Genetically humans and cows are separated by only a couple of lines of DNA." Read More
Buyers forced to fly blind in LA
Thanks to the writers' strike, there'll be few completed pilots to view next week before Canadian broadcast strategists play Let's Make a Deal with the studio suppliers. Read More
Canada gets a Pencil from D&AD
Canada was well represented by GJP Advertising, which won a Yellow Pencil for "Down Below Menu" on behalf of Gee Beauty. Read More
Bessies love Coupland
BBDO and Random House came out on top when TVB's awards were handed out in Toronto last night. Read More
Toronto streetscape getting prettier
Astral Media Outdoor unveiled student competition winners and new street furniture at two events in Toronto yesterday. Read More
Mobile tide to hit Canada: O'Farrell
In the next 12 months, the mobile tide will rise in Canada, and dotMobi Advisory Group chair Michael O'Farrell has a lot to say about why that is, and how to take advantage of the coming opportunities in mobile marketing. Read More
Mobile media zones come to Gateway Newstands
Bluetooth tech is about to turn Gateway Newstands locations into interactive and brand-friendly mobile media zones for commuters in Toronto and beyond. Read More
Ad rights on Toronto's Skywalk go to Pumped
Markham, Ont.-based Pumped has been awarded the exclusive advertising rights for the Toronto Skywalk, which links the Rogers Centre and the Metro Toronto Convention Centre. Effective June 1, the deal gives Pumped the rights to represent, sell and service all 77 media facings and event floor space for marketing, media and domination campaigns.
MyNews.CTV.ca inviting "citizen journalism"
Talk about beefing up your reporting staff! CTV just launched a microsite to enable anyone with a digital camera or video phone to post news stories.
Effective immediately, CTV newsrooms across the country will be considering all footage received to determine its news value and, where appropriate, incorporating clips into its national, regional and/or local newscasts.
"News happens anywhere, anytime, and this is a perfect way for Canadians to help us share any breaking news they are witnessing, as it occurs, with the rest of the country and the world," explains CTV.ca exec producer Mark Sikstrom. "This site will work well with CTV's newsgathering and provide a first-hand perspective on newsworthy events from those first on the scene."
The new microsite features an easy-to-use video and image upload tool to allow users to quickly submit footage, plus a daily list of recently submitted video and images - giving Canadians an opportunity to see raw, uncut coverage of breaking news happening at home and around the world.
CRTC to re-examine new media
The decade-old free pass for new media will get a second look by Canada's regulator due to the rise of Internet and mobile content. Read More