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May 20, 2008 issue
Canwest announces 11 new fall shows
Canwest has revealed what shows advertisers can expect to see this fall, promising more details in the upfront presentations for Global and E!. Read More
Canadians collect clutch of Clios
For starters, Ogilvy & Mather's goofy Diamond Shreddies spoof grabbed the Grand Clio in the Integrated category. Read More
Next media star: ZO's Shenkman
Strategy has hunted out a new batch of stellar young professionals. Today, we spotlight Danny Shenkman, account supervisor at ZenithOptimedia. Read More
Canadian nets set dates for upfronts
CTV will hold its upfront presentation on Monday, June 2, at the Four Seasons Centre for the Performing Arts in Toronto, starting at 4 pm. Canwest's upfront is on the calendar for Wednesday, June 4. Rogers Media will hold an event on June 12 for its Citytv and OMNI properties.
CBC's fall 2008 launch is planned for Monday, May 26 at the pubcaster's Barbara Frum Atrium in Toronto. It begins at 1 pm. The event will feature CBC English Television EVP Richard Stursberg, exec director of network programming Kirstine Layfield, talent from Little Mosque on the Prairie, The Hour's George Stroumboulopoulos, Jeopardy's Alex Trebek and others.
Survivor topples Housewives on Sunday
BBM/Nielsen Top 30 - May 5-11
The two-hour Survivor: Micronesia, followed by a reunion special, gave the victory to Global on Sunday night, pushing the previous week's winner, CTV's Desperate Housewives, down the list... but not far. Read More
PunchMuch, MyThum bring picture messaging to broadcast
Text-to-TV isn't exactly new anymore. What is novel is functionality that puts mobile pics onto the broadcast platform. Read More
Notes from the Mediascape: Stunt viral delivers for Levi Strauss
Levi Strauss attracted a steady stream of attention in the world of viral video with "Guys backflip into jeans", which hit YouTube on May 5.
The video was uploaded Monday, May 5. In its first week, it collected almost a million and a half views and shot to the top of YouTube's most-viewed list. By the end of last week, the total views topped 2.775 million, while comments on the item numbered more than 13,000.
The video shows a group of young and daring hipsters performing a variety of stunts to get into their jeans - from backflipping to leaping into denim from a handstand position. The camera work looks like that of a UGC collection of handheld shots, but it was actually produced by San Francisco-based ad agency Cutwater.
One of the first related video suggestions is a link to "Girls backflip into jeans" - a traditional spot by Levi Strauss that has attracted almost 272,000 views.
CORRECTION
The story "Buyers forced to fly blind in LA," published in MiC on Friday, May 16, contained an error. The original story incorrectly stated that CTV had purchased Bionic Woman last year. The story, which has been updated, now correctly reads: "Rival Canwest bought Bionic Woman last year for its E! channel on the strength of its buzz, but NBC eventually cancelled the rookie series."
View the story here.