May 29, 2008 issue
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The media agency's US parent announced today that Sara Hill will succeed Hugh Dow as president on July 1, when Dow will become chairman.
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Consumers who snapped photos of the two-dimensional bar codes on their cellphones were directed to URLs leading to exclusive content.
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Among Canadians 18-49, television is more than six times as influential as radio, magazine, Internet and OOH, according to a new survey from the Television Bureau of Canada.
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In what promises to be one of the goofiest spoofs connected with tomorrow's movie premiere of Sex and the City, male street teams engaged by Canadian Club whisky will stage protests at various high-traffic spots in Toronto.
"Hey hey ho ho girly drinks have got to go!" and other such chants will decry SATC's showcasing of oh-so-feminine Cosmopolitan cocktails to the detriment of more manly tipples.
To do its bit to reverse that trend, Canadian Club will serve complimentary whisky-based drinks tomorrow evening at the Rivoli restaurant - which, not coincidentally, happens to be an ice cube's throw from the red carpet leading into the Scotiabank Cineplex.
Effective immediately, Rogers Media Television's sales division will manage and sell national advertising for Channel M.
The Vancouver channel broadcasts to three million residents in the Lower Mainland and Vancouver Island, and multilingual news, entertainment and lifestyle programming in more than 20 different languages, in addition to 65 hours per week of English-language programming.
"We are pleased to bring forward more opportunities for advertisers to reach multilingual audiences in Western Canada," says Rogers Media Television EVP sales Mitch Dent. His division already reps the company's five Citytv stations across Canada, plus two OMNI channels in Ontario, the Biography Channel and G4TechTV Canada.
However, due to their recent sale to Toronto-based S-Vox, Rogers TV sales will no longer handle advertising for OMNI Vancouver (CHNU) and OMNI Manitoba (CIIT).
www.rci.rogers.com
Bryan Press has been appointed VP sales at Toronto-HQ'd Cineplex Media.
With nearly a quarter-century of media sales experience, Press most recently was VP sales for Alliance Atlantis, where he managed the Toronto and regional office sales teams, leading sales for 13 specialty stations. Prior to that, he was with CanWest Global Communications.
www.cineplex.com
Chevrolet zoomed 500 spots to hit #9, while Hyundai came from even farther behind to grab the #4 spot. Meanwhile, Porter Airlines recaptured the #1 spot it had dominated for a month until the previous week, and Sears rose from #6 to #3.
Check out which other marketers heavyed up on radio, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 052508
Spot Ten Canada Categories 052508
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