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June 5, 2008 issue
Canwest striving for "everything entertaining"
One of the chief focuses at yesterday's upfront was "entirely new connections" for advertisers and viewers, says Starcom MediaVest Group's SVP investment director Valerie McMorran. Read More
Campbell's fighting hunger one can at a time
Today - National Hunger Awareness Day - the soupco is inviting consumers to "Help Hunger Disappear." Read More
New shows for Canwest specialty networks
Here's MiC's rundown of what new shows are in store for Canwest Broadcasting's specialty networks, 2008-09. Days and times are included if available. Read More
iTVX debuts branded-content measurement
Research and analytics firm iTVX, based in New Rochelle, New York, has developed a new tool that enables marketers to measure the value of branded content and product placements in web content.
The company is already known for its methods of measuring branded content for television and movies (including Quebec's TVA).
The In-Web measurement tool has reportedly attracted sign-ups by brands like Ford Motors, Unilever and Toyota - all looking to place a value on their online product placements.
The tool uses some of the company's methods for measuring branded content in traditional media, but it also includes components that aim to take factors like interactivity and online context into account.
For more on iTVX, see strategy's article, "So your brand's a TV star. What's it worth?"
Bell Mobility spends heaviest on radio:
Media Monitors - May 26-June 1, 2008
While Bell Mobility and Porter Airlines switched places at the top of the chart this week, Belairdirect took the #3 spot. Meanwhile, President's Choice made its first appearance of the year, at #4, and Rogers Wireless zoomed from #41 to #5.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 060208
Spot Ten Canada Categories 060208
Suzuki returns with in-depth looks at China
The Nature of Things with David Suzuki will be back on CBC later this month with comprehensive studies of the country that will host the upcoming Olympics. Read More