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June 9, 2008 issue
Astral presenting T.O.'s new street furniture today
Astral Media and Toronto Mayor David Miller are showcasing full-sized prototypes of the city's new street furniture designs today. Astral chiefs Ian Greenberg and Luc Sabbatini were to join the mayor to show off the prototypes that will decorate the city for the next 20 years this morning.
The full-sized prototypes, created by Toronto designer Jeremy Kramer and his team at Kramer Design Associates, range from a sleek multi-publication dispensing structure to a functional public message centre and a hands-free litter receptacle.
Two of the 10 pieces - the LCD screen-enabled INFOTOGO column and the transit shelter - offer premium advertising space. The new transit shelters will use up to 40% less electricity than previous models, and one-third will be solar-powered, which Astral says is a responsible advertising solution that benefits everyone.
For MiC's previous coverage of Astral Media's street furniture contract with the City of Toronto, click here
.Notes from the (gaming) mediascape: Sony makes ad-friendly moves on PS3
Playstation 3 has entered the in-game advertising market, and Sony is also using the platform to distribute downloadable ad-supported video for gamers. Read More
Identifictions applies TV series model to video games
This fall, a website based in France will aim to engage users in a sort of video game-TV series hybrid. And the rollout of the series will be multilingual. Read More
Youth nets launch summer tours
YTV and Teletoon are hitting the road to engage viewers with interactive events (and taking some sponsors along for the ride), while Family Channel is about to put Camp Rock online and on-demand. Read More
Corus offers new series and fun in Miami sun
The W Network will bow three new series in July, while Cosmo TV will move to Miami for bikinis on the beach. Read More
