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June 18, 2008 issue
***FLASH*** Canada snags two Golds, one Silver at Cannes
GJP won Gold for Design, while Taxi 2 nabbed Cyber Gold and Taxi Canada got a Silver in the Design category. Read More
TheStar.com launches slick Olympics site
Star Media Group is putting complete multimedia coverage from Beijing into its latest launch - along with a widget or two. Read More
TSN set to air entire CFL package
The sports net has signed a five-year deal to broadcast the league's complete 77-game package. Read More
Drink your milk, or else!
That's the teen- and young-adult-targeted message in DDB's quirky new campaign for BC Dairy, which launched yesterday. Read More
Canwest puts CoolTV on ice
Canwest is shutting down CoolTV, and will pull the plug on the jazz-centric cable channel next month, shortly before what would have been its fifth anniversary.
The company announced the news on the Category 2 channel's website, alluding to lack of growth and profit. "We as broadcasters are sometimes left with difficult choices," it reads. "With the decision to discontinue CoolTV, we can now invest more in the channels that have the greatest potential and look forward to bringing our viewers more great specialty programming in the future."
From Playback Daily
Tiger draws records for TSN
Sunday's US Open Championship coverage on TSN raked in some record-breaking audience levels for the sportscaster.
The national average audience for the first four rounds hit 361,000 viewers, a 43% boost over last year's overall average of 253,000 viewers. It's a 6% increase over the previous high of 341,000 in 2000.
The fourth round coverage attracted 700,000 viewers, the highest US Open final round numbers in TSN's history. Audience levels were up 26% compared to last year and up 19% over the previous high in 2005.
The Sunday telecast peaked at one million viewers during the last hour and a half of play, as Tiger Woods tied Rocco Mediate with a 12-foot birdie putt on the 18th green.
On Monday, the celeb golfer won his third US Open trophy. The playoff round of the US Open had a national average audience of 349,000 viewers from noon to 2 pm ET (TSN's coverage ended at 2 pm as it had EURO games starting at that time).
Fox eyeing Bob and Doug
Global has already ordered 15 episodes of the adult animated series based on the classic SCTV "hoser" characters created by Dave Thomas and Rick Moranis. Read More