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Research
June 19, 2008 issue
***FLASH*** Canucks clutter Film short list at Cannes
A whopping 35 Canadian entries made the short list in the Film category. With five spots making the cut, Zig is already entitled to bragging rights. Read More
Canadian media revenues steady 'til 2012: PwC
PricewaterhouseCoopers' latest outlook has some segments of Canada's mediascape pegged for impressive growth. Here's what the report has to say about the Internet, video games, TV, newspapers, magazines, radio, out-of-home, film and recorded music. Read More
Did viral stunt contribute to MMVA audiences?
The 2008 MuchMusic Video Awards recorded significant audience increases over last year's show, on more than one platform. Part of the promo leading up to the awards was a staged "hacking" of the airwaves by Phreak615. Read More
Cable, satellite still making gains: CRTC
Profits for cable distributors cumulatively surpassed the $7-billion mark in 2007 for the first time ever. Read More
"BYOB" has new meaning in Quebec
A "Bring your own beer" campaign has been launched by the Quebec Brewers Association in the province where the beverage is the favourite tipple, according to StatsCan. The aim is to correct the impression held by the 62% of respondents in a recent survey who weren't aware that they're entitled to take their own brewskis into restaurants.
To let Quebeckers know the practice is welcome, the province's 877 licensed eateries are being supplied by the brewers with electrostatic "Bring your own beer" stickers for display at each establishment's entrance. "The logo doesn't show any particular brand," explains QBA president/CEO Alain Madgin. "It's simply a reminder that restaurant owners are happy to welcome customers who prefer to drink their own beer."
Home/apparel sector spent big on radio:
Media Monitors - June 9-15, 2008
Sony may have taken the top spot this week, but the dominant presence was by home/clothing companies, with Sears climbing from #31 to #2, Tip Top Tailors making its first appearance this year at #7 and The Bay soaring from #90 to #10. Meanwhile, home improvement biggies Lowe's, at #6, and Home Depot, at #8, also heavyed up.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 061508
Spot Ten Canada Categories 061508