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Research
June 23, 2008 issue
Transcontinental Media plans fall online strategy
Montreal-based Transcontinental Media is planning fall online relaunches for several of its major brands, as well as a new site for More, the young mag aimed at 40-plus women, at More.ca.
On the list of sites pegged for fall relaunches are ElleCanada.com, ElleQuebec.com, StyleatHome.com and CanadianGardening.com. The company claims that new features for the sites will enhance the brands for both users and advertisers (the latter group will see an expanded inventory). Marketing opps in development may tie in with UGC, widgets, Facebook apps, microsites and mobile solutions.
The company's digital media team is spending the summer searching for new tools to boost traffic for its roster of online brands. Almost 50 projects are in the works, some custom designed for advertisers (a French-language preview is live at www.AtelierRenoDeco.com).
Carat Canada announces two new VPs
Aegis' Carat Canada promoted Kevin Johnson and Moira Gilderson to the positions of VP at the Toronto offices.
Gilderson joined Carat in 1998 and played an early role in Carat's development in the digital space. Before joining Carat, Gilderson was an account director at Toronto's The Media Company and worked on Corby Distilleries, BMW and London Life accounts.
Johnson has been with Carat since 2000, working on accounts such as Subway Restaurants and Adidas. Prior to joining, he worked in media planning for several Proctor & Gamble brands at The Media Company. He was also previously with Lowe SMS (now Roche Macaulay & Partners) and Initiative Media.
Next media Star: Touche!PHD's Duong
Here's another in MiC's continuing series spotlighting the up and comers media shops have singled out as being a step ahead of the game. Read More
HeadsUp looks to build multimedia poker brand
A Calgary-based company wants to revive Canadian Poker Player Magazine and boost a national tour's sponsor-friendly TV and mobile offerings. Read More
CTV secures Top 10
BBM/Nielsen Top 30 - June 9-15
Global's Bones and NCIS settled in at #10 and #11, but CTV captured the Top 10 spots on the chart as So You Think You Can Dance and Canadian Idol secured the big three. Read More
TVO jumps in with Joost
TVO is partnering with New York-based Joost.com to offer a web-based TV channel of documentaries.
The Ontario public education/media organization will give Joost.com's online viewers access to the Juno award-winning Escarpment Blues, Vienna 1900 and Canada's War in Colour. More titles will be added to TVO's Joost channel on a monthly basis.
"Partnering with Joost offers TVO new potential to expand its audiences and increase the impact of its unique content in the borderless digital space," says TVO CEO Lisa de Wilde.
See MiC's previous coverage of Joost.
Family Feud goes Hollywood on A-channel
A new celebrity version of the classic American game show Family Feud will premiere on Tuesday, June 24 at 8 pm on CTV's A-channel.
Set in Hollywood and hosted by Al Roker, the game show will reveal the battles of 24 families as they fight to earn money for the charity of their choice. Each week, four celebrity families will engage in a battle of the wits to win up to $50,000 for their charity.
The game show will include celebrities such as Kathie-Lee Gifford (Live with Regis and Kathie Lee) and the casts of NBC's My Name is Earl (Jason Lee, Jaime Pressly) and The Office (Steve Carell, John Krasinski).
In the premiere episode, rapper/actor Ice T and his family will challenge Joan and Melissa Rivers' family. Then, singer/actress Raven-Symone (star of Disney's That's So Raven) and family will face Wayne Newton and his kin.