Talk about keeping a low profile. Toronto-based Starcom MediaVest and Leo Burnett became the media and creative AORs of Kellogg Canada about six weeks ago. But the win of one of the biggest accounts in this country has pretty much gone unnoticed till now.

"This is really huge for us, but somehow it just hasn't gotten out," Starcom MediaVest CEO Lauren Richards tells MiC.

Although she declined to disclose details at this stage, Richards says: "There are certain messages the client wants to be heard, so [our work for Kellogg] will have really smart integrated communications. We'll be working very closely with Leo Burnett - which also won some brand assignments in a consolidation of the [client's] business - and also with the US. Together we have a lot to offer."

The Kellogg Canada account was previously held by JWT and MindShare.

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Canada Trust heavyed up on radio sufficiently to not only appear on the chart for the first time in more than two months, but actually grab the #1 spot. And Canadian Tire took #3 in its first '08 appearance among top radio advertisers. But the big news was the presence of four auto companies: Honda, Ontario Toyota Dealers, Ontario Chevrolet Dealers and Pontiac 6.

Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.

Spot Ten Canada Rank 062208
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