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Research
June 26, 2008 issue
SMG, Leo B win Kellogg Canada
Talk about keeping a low profile. Toronto-based Starcom MediaVest and Leo Burnett became the media and creative AORs of Kellogg Canada about six weeks ago. But the win of one of the biggest accounts in this country has pretty much gone unnoticed till now.
"This is really huge for us, but somehow it just hasn't gotten out," Starcom MediaVest CEO Lauren Richards tells MiC.
Although she declined to disclose details at this stage, Richards says: "There are certain messages the client wants to be heard, so [our work for Kellogg] will have really smart integrated communications. We'll be working very closely with Leo Burnett - which also won some brand assignments in a consolidation of the [client's] business - and also with the US. Together we have a lot to offer."
The Kellogg Canada account was previously held by JWT and MindShare.
Pink bus hits Halifax streets
In the driver's seat is the Breast Cancer Foundation, as Pattison Outdoor Advertising launches a four-month awareness campaign. Read More
ABC begins audits on emerging platforms
Last year, the Audit Bureau of Circulations found that ad buyers wanted third-party audits of emerging media platforms. Now, they're grabbing for a piece of that opportunity. Read More
CTV launches broadband lineup for summer
With a new, intuitive video player streaming content from seven channels, the net is pushing online entertainment this summer. Read More
Interactive media ad share to hit 15% worldwide in '09
The prediction comes from GroupM, which just released a study saying this ad sector has almost doubled in the past four years, and will remain the principal source of advertising growth for the foreseeable future. Read More
YPG links to Praized
A social media start-up in Montreal is linking up with Yellow Pages to give users localized content. Read More
As gas prices increase, so do radio ads for autos:
Media Monitors - June 16-22, 2008
Canada Trust heavyed up on radio sufficiently to not only appear on the chart for the first time in more than two months, but actually grab the #1 spot. And Canadian Tire took #3 in its first '08 appearance among top radio advertisers. But the big news was the presence of four auto companies: Honda, Ontario Toyota Dealers, Ontario Chevrolet Dealers and Pontiac 6.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 062208
Spot Ten Canada Categories 062208
