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News Briefs
As gas prices increase, so do radio ads for autos:
Media Monitors - June 16-22, 2008
Canada Trust heavyed up on radio sufficiently to not only appear on the chart for the first time in more than two months, but actually grab the #1 spot. And Canadian Tire took #3 in its first '08 appearance among top radio advertisers. But the big news was the presence of four auto companies: Honda, Ontario Toyota Dealers, Ontario Chevrolet Dealers and Pontiac 6.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 062208
Spot Ten Canada Categories 062208
RECENT RADIO STORIES
- GM still top radio advertiser:
Media Monitors - August 18-24, 2008
Aug 28 - FLASH: Virgin Radio 999 to hit airwaves today
Aug 25 - Traditional radio prospering: StatsCan
Aug 25 - Astral Media re-orgs radio sales
Aug 21 - GM top radio advertiser for second week:
Media Monitors - August 11-17, 2008
Aug 21 - GM makes '08 debut as week's top radio advertiser:
Media Monitors - August 4-10, 2008
Aug 14 - Auto drives off radio, entertainment splashes up the dial:
Media Monitors - July 27-Aug. 3, 2008
Aug 8 - Halifax gets new morning show
Aug 5
