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TV
Interactive
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Research
July 2, 2008 issue
Torstar buys more of Multimedia Nova
The media powerhouse is doubling the size of its investment in the company that publishes a variety of multicultural properties in the Greater Toronto Area. Read More
Canadian Idol loser gets own TV series
After the disappointment of being voted off Canadian Idol last summer, Tara Oram will soon be back on prime-time television and on-line with CMT. Read More
Critical Mass wins AutoTrader.com
Calgary-HQ'd agency Critical Mass has won AutoTrader.com's digital account. As the newly-picked interactive AOR for Atlanta, Georgia-HQ'd AutoTrader.com, the Omnicom-owned digital agency will help promote new cars and trucks in addition to pre-owned vehicles, including the interactive component of the site's latest national campaign.
(The Canadian version of the site launched its campaign along with New Car Magazine in April, with John St. handling creative, Cossette Media the broadcast buys, and OMD the online buying. AutoTrader.ca is not affiliated with AutoTrader.com in the U.S.)
The Critical Mass team will develop and execute digital strategies for the brand, including B2C and B2B efforts using e-mail, house ads, microsites, mobile, online media, rich media, and search. AutoTrader.com aggregates more than three million vehicle listings and attracts over 13 million qualified buyers each month.
Critical Mass also has offices in Toronto, Chicago, New York, Las Vegas, Atlanta, Austin, Geneva, and London.
Notes from the mediascape: Lacoste brand celebrating Big 7-5
What might the game of tennis look like 75 years from now? That's the question the venerable crocodile brand is tossing out to consumers. Read More
Teletoon Interactive promotes two
Teletoon has announced two promotions at Teletoon Interactive, which has been known to create unique standalone marketing opps and integrated deals for advertisers ranging from Hasbro and General Mills to Wonder+ and Maple Pictures. Teletoon.com attracts over 1.5 million visits and over 2.5 million game plays per month. It boasts an average time spent per visit of nearly 15 minutes.
Caroline Soucy is the new director at Teletoon Interactive. Previously, Soucy has held positions with YTV.com, TVOKids.com and Microsoft MissionX, an online community for kids. She also produced and managed websites for Corus Entertainment, including WNetwork.com, CMTCanada.com and screamtv.com.
Libby Brewer-Dulac was promoted to become the interactive division's manager of content and design. Previously, Brewer-Dulac's primary role was in the creative direction for Teletoon.com. Now, she'll handle additional responsibilities that include internal and external content development and working with producer partners.
No to Greenspan, yes to NeuLion: JumpTV
JumpTV has rejected MySpace founder Brad Greenspan in favour of merging with NeuLion. The two companies aim to become a powerhouse of online sports, international and religious programming. Read More