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July 4, 2008 issue
Banking biggie sponsoring HGTV block
TD Canada Trust has begun sponsoring HGTV's popular 8-11 pm Monday-night fare aimed at first-time home buyers and renovators. Now dubbed TD Canada Trust First Timer Mondays, the program block includes Home to Stay, House Hunters, Property Virgins and Find your Style (whose host, Karen McAloon, is pictured).
In an unusual but logical move - given that the viewing demographic may well be seeking financing - TD Waterhouse personal finance expert Patricia Lovett-Reid is starring in 30-second TD Canada Trust brand vignettes that speak directly to "first timers" intermittently during the three-hour block.
Upcoming TD Canada Trust involvement will include viewer contests, plus TD Canada Trust's presence on HGTV's website. The vignettes were developed in-house at HGTV with collaboration from Toronto's The Media Company.
Morissette taps MySpace for Karaoke contest
The Canadian singer is getting in on user-generated music to promote the launch of her new album. Read More
Online advertising to hit $1.5 billion: IAB Canada
The Interactive Advertising Bureau of Canada has released its revenue projections for 2008 and the final breakdowns for 2007. Read More
Cadbury North America puts media account into review
Parsippany, N.J.-based Cadbury North America has placed its media buying and planning account under review, which is to be handled by New York, N.Y.-based Joanne Davis Consulting. In addition to its eponymous chocolate line, Cadbury brands include Trident, Stride, Dentyne, Swedish Fish and Sour Patch.
In Canada, the incumbent is Interpublic Group of Cos.' M2 Universal, while in the US, it is WPP Group's Mediaedge:cia. Both agencies were asked to participate in the pitch, however, no other participants have been divulged. The media spend in play for North America is estimated at $100 million.
In May, Cadbury North America separated from beverage business unit Cadbury Schweppes America, which is now Dr. Pepper Snapple Group. Beverage marketing changed media agencies earlier this year from Mediaedge:cia to Interpublic's Initiative, shifting buying and planning on its estimated $150 million.
Everything old new again at Lush
Bowing to customer demand, the cosmetics retailer is bringing back discontinued products and staging online and in-store activities to celebrate the old/new Retro line. Read More
Media Idol: cast your ballot for Canada's top agency talent
Once again, strategy and Media in Canada are asking the industry to weigh in on which media director - and which media agency up and comer - excels.
If you're an executive at a radio or TV network, magazine, newspaper or other media company, and in a position where you deal regularly with media agency execs, you're eligible to vote for strategy's Next Media Star and nominate the Media Director of the year. (And no, media agency personnel are not eligible to vote). Click here to cast your ballot.
Next Media Star: OMD's Christina Calleja
MiC's continuing series spotlighting the up and comers media shops have singled out as being a step ahead of the game, turns focus on Mitsu's Going Farther catalyst. Read More