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Aegis Group's New York-HQ'd Carat has picked up the Kohler account and will handle global media services for the brand, including consumer and trade media planning and buying services on all platforms in key markets that include Canada, the Americas and the EMEA.
The Kohler, Wisconsin-HQ'd kitchen, bath and fine home furnishings company selected Carat following a competitive media agency review. Kohler reportedly spends about $60 million annually. The incumbent in that review was Chicago-HQ'd Starcom. New York-HQ'd MindShare was also a contender.
"We were impressed with Carat's integrated global account management structure and philosophy across all media touchpoints, offline and online," says John Engberg, manager of global media & web development for Kohler. "Carat brought forward global ideas that bring to life the Kohler brand in locally relevant ways that drive a connection with our customers."
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The network looks to have another homegrown hit on its hands, on both sides of the border.
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Less than a week after the iPhone launched in Canada,
The Toronto Star is pushing content ready for the hot platform. And advertisers are welcome to join in.
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A PSA campaign asserts that eating disorders aren't something that people can just "snap out of."
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Celebrity panelists announced so far include Drew Lachey (Dancing With the Stars, pictured) and Sherri Shepherd (The View). The celebrity who correctly guesses the outcome wins money for a selected charity. The show is executive produced by Philip Gurin (The Singing Bee, The Weakest Link) and Mark Jansen (The Weakest Link).
The long-running fave of many movie buffs will fade to black on August 29.
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