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Research
July 15, 2008 issue
Carat wins Kohler media account
Aegis Group's New York-HQ'd Carat has picked up the Kohler account and will handle global media services for the brand, including consumer and trade media planning and buying services on all platforms in key markets that include Canada, the Americas and the EMEA.
The Kohler, Wisconsin-HQ'd kitchen, bath and fine home furnishings company selected Carat following a competitive media agency review. Kohler reportedly spends about $60 million annually. The incumbent in that review was Chicago-HQ'd Starcom. New York-HQ'd MindShare was also a contender.
"We were impressed with Carat's integrated global account management structure and philosophy across all media touchpoints, offline and online," says John Engberg, manager of global media & web development for Kohler. "Carat brought forward global ideas that bring to life the Kohler brand in locally relevant ways that drive a connection with our customers."
Analysis: Radio Survey Two, BBM 2008
- Market leaders stronger than ever
Whose numbers add up to bragging rights? Read More
Flashpoint delivers for CTV
The network looks to have another homegrown hit on its hands, on both sides of the border. Read More
TheStar.com readies iPhone content for advertisers
Less than a week after the iPhone launched in Canada, The Toronto Star is pushing content ready for the hot platform. And advertisers are welcome to join in. Read More
Looking Glass shatters misperceptions
A PSA campaign asserts that eating disorders aren't something that people can just "snap out of." Read More
CBC to CRTC: Rethink assumptions about new media
For one thing, contends the Ceeb, video advertising amounts to less than 1% of Canadian Internet advertising revenue, which is insufficient to offset losses from media fragmentation. Read More
Gambling hit comes to A-Channel, ASN
The new celebrity reality series Wanna Bet?, which premieres on Monday, July 21 at 9 pm on A-Channel and 10 pm on ASN, is based on the hugely successful German TV hit Wetten Das, which ran for 24 seasons.
Hosted by British comedy sensations Ant and Dec (Britain's Got Talent), the show includes a celebrity panel betting on the success, or failure, of ordinary people performing extreme challenges, such as licking a CD blindfolded and identifying the group.
Celebrity panelists announced so far include Drew Lachey (Dancing With the Stars, pictured) and Sherri Shepherd (The View). The celebrity who correctly guesses the outcome wins money for a selected charity. The show is executive produced by Philip Gurin (The Singing Bee, The Weakest Link) and Mark Jansen (The Weakest Link).
Rogers cancels Reel to Real
The long-running fave of many movie buffs will fade to black on August 29. Read More