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TheSoko.com gets a makeover

Toronto-based lifestyle site TheSoko.com, which targets the 25-34 age group, has relaunched with a new design, new content and what the company calls an "enhanced media offering."

New content includes the addition of a Nutrition & Diet channel, which complements existing channels such as Health & Fitness, Love & Relationships, Her Style and His Style. The site frequently adds special channels to house campaigns, such as the recent automotive channel sponsored by Ford Fusion. The company has recently run campaigns with Nike, American Express and 20th Century Fox.

New advertising and sponsorship opps (some still in the works) include a scrolling ticker on the front page for clickable ads and a co-branded "The Soko" marquee at the top of the page. Other solutions include sponsored video, content integration and premium placements throughout the site.

The site's founder, Jonathan Davids, says TheSoko.com currently reaches 200,000 readers per month online and through daily newsletters, tracked by Google Analytics. Davids' Soko Company also owns the sponsor-friendly site LiveDress.com. Several other site launches are planned for this year.

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