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Out of Home
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Research
July 22, 2008 issue
Nike scores Vancouver's biggest OOH coup
Vancouver-based out-of-home agency Brand Aid Media reports that it has launched the single largest posting ever completed in that market. The installation covers the side of an office building and reads: "One Day. Ten Million Kilometers. Race the World."
The ad is part of the Nike campaign developed by Cossette Toronto to promote the global "Human Race" initiative, taking place in Vancouver on August 31. The Cossette and Brand Aid Media's previous Nike work, including the Nike Barge, won several awards including an OBIE.
The Nike+ Human Race offers runners across the globe the chance to compete together on the same day. The 10k event will span multiple continents and cover 25 cities, including New York, London, Madrid, Paris, Istanbul, Melbourne, Shanghai, Sao Paulo, Vancouver, and Los Angeles. The goal for participation is one million runners worldwide. Canadian runners not located in Vancouver can participate in their hometowns by registering at nikeplus.com.
Levi's bows biggest 501 push in jean history
Named "Live Unbuttoned" to reference the fly design, the theme is to "experience unbuttoning yourself and breaking free from inhibitions and convention." Read More
GolTV giving back in community soccer initiative
Insight Sports' channel is bringing soccer stars and youth together while "allowing marketers to tap into the largest participation sport in Canada at a true grassroots level." Read More
Flashpoint takes #5
BBM/Nielsen Top 30 - July 7-13, 2008
CTV's summer hit has already made headlines on both sides of the border. On the national chart, it delivered a 1.108 million average on Friday and another 625,000 on Sunday. Read More
Space nabs Battlestar Galactica spin-off
CTVglobemedia's Space has acquired the two-hour pilot for Caprica, a spin-off of hugely popular Battlestar Galactica. A full series has yet to be officially green-lit.
Exec-produced by the BG team and written by 24's chief writer, the movie will be filmed in Vancouver. It's billed as being "filled with action, intrigue and sexual politics," and follows the lives of two families more than half a century before Battlestar Galactica begins. Caprica stars Eric Stoltz (My Horrible Year! - pictured), Polly Walker (Rome), Esai Morales (Jericho) and Paula Malcolmson Deadwood).
Notes from the mediascape: Sears taps social scene for back-to-school push
Retailer Sears has jumped on the social networking bandwagon to promote its "Don't Just Go Back. Arrive" school gear campaign for tweens and teens.
Thirteen social networking/virtual world sites have partnered with Sears to offer kid visitors custom animation, virtual world and social networking apps via the retailer's hub www.arrivelounge.com.
The site features exclusive, interactive content from the entire Sears 2008 back-to-school product lines as well as a High School Musical sweepstakes, and the host of online partners includes Disney, Nickelodeon, gofish.com and MySpace.
Y&R Chicago (Sears' AOR) did the creative for this initiative, while media was handled by the retailer's media AOR, MPG NY/Chicago, and Boston's Media Contacts. Chicago's Whitman Hart worked with Media Contacts on the online elements.
From KidScreen Daily
Branchez-Vous movies group adds Cinoche.com to roster
The ad rep division of Montreal-based Branchez-Vous has signed an exclusive deal to sell inventory for Cinoche.com, a leading French-language movie site that reaches over 450,000 unique visitors per month (comScore MediaMetrix, all locations, March 2008).
Cinoche.com features news, reviews, exclusive movie trailers in French, Quebec box-office results, and comprehensive movie listings for all Quebec-based theatres.
The deal will strengthen Branchez-Vous' BV! Movies advertising group, which now reached about 952,000 unique visitors across Canada in March through AlloCine.com, Cinoche.com, LeCinema.ca, MediaFilm.ca, Cine-Horaire.com, the Movie section of GlobeTrotter.net and ToutLeCine.com.
Transcontinental Media gets new SVP marketing
Montreal-HQ'd print media group Transcontinental Media has appointed Reneault Poliquin as SVP of marketing and 360degrees Solutions. Poliquin will lead sales growth efforts in the media sector and take on responsibility for media sales, marketing and data base management. He formerly held the positions of VP of sales and marketing at Pixman and for the TVA group and VP of sales and marketing at Astral Media.