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News Briefs
Auto, home-improvement sectors heavy up on radio:
Media Monitors - July 14-20, 2008
Chevrolet climbed from #506 to #8, and Chrysler-Jeep-Dodge also appeared out of nowhere, at #6, but they weren't the only zoomers this week. The Home Depot rose from #106 to #1, and fellow home improvement chain Lowe's soared from #423 to #7. Meanwhile, Sears dropped from top spender to #5.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.
Spot Ten Canada Rank 072108
Spot Ten Canada Categories 072108
RECENT RADIO STORIES
- Government of Ontario climbs to the top
Media Monitors - Nov. 24 to 30, 2008
Dec 3 - Analysis: Survey 4 2008 BBM Overview - CBC dials it up
Nov 28 - Mr. Sub spoofs the jingle
Nov 25 - PPM results revealed
Nov 21 - Sears is the #1 radio advertiser:
Media Monitors - Nov. 10 to 16, 2008
Nov 21 - Porter Airlines is the top radio advertiser:
Media Monitors - Nov. 3 to 9, 2008
Nov 12 - Astral Media Radio launches online PPM info capsules
Nov 7 - Ontario Power Authority remains #1 radio advertiser:
Media Monitors - Oct. 27 to Nov. 2, 2008
Nov 7