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July 25, 2008 issue
Canwest nets roll out integration opps for Johnson's
Branded programming blocks, sponsor vignettes, and multi-channel exposure - this deal's got it all. Read More
Ikea taps pop culture
Dance clips, a "So You Think You Can Decorate" contest, and a pop-up showroom help the iconic Swedish voice-over guy reach new shoppers. Read More
Canadian manga publisher teams with global Asian network
Canada's Udon Entertainment will produce a weekly digital manga and comic digest with Crunchyroll - one of the world's largest destinations for Asian entertainment. And yes, there will be soup. Read More
CBC bows Chinese-language website
Seeming like an idea whose time has definitely come, CBC News Vancouver, in association with Radio Canada International (RCI), launched a Chinese-language website this week.
Aimed at British Columbia's Chinese communities, the site contains continuously updated local, national and international news in simplified and traditional Chinese characters.
"We are always looking for ways to serve the rich diversity of British Columbia, not only in the content of our news but also in the way we deliver it," explains regional director for CBC British Columbia Johnny Michel. "While the site includes both national and international news, it also makes the high-quality local journalism CBC News Vancouver is known for more accessible to our Chinese communities than ever before."
Dell computers was the first marketer to leverage the new venue by MiC's press deadline.
Notes from the mediascape:
Esquire gets flashy cover
Opining that "Magazines have basically looked the same for 150 years," and adding that he's been "frustrated with the lack of forward movement in the magazine industry," Esquire editor-in-chief David Granger has announced that the cover of his September issue will have tiny embedded batteries to allow it to flash.
The gimmick will give the 75-year-old American magazine bragging rights for being the first to try it. Only 100,000 copies, or approximately one seventh, of the issue's print run will have flashing covers but, as part of the arrangement that made the innovation possible, all copies will carry back-cover ads for Ford's new mini-van sport utility vehicle the Flex.
The flashing-cover technology and execution was handled by Cambridge, Mass.-based E Ink, which is partly owned by Esquire's parent company, Hearst.
CFL off to a solid start on TSN
First exclusive shot at football season up 11% over last year, thanks in part to higher scoring and games, says TSN president Phil King. Read More
Marathons taking over Canwest in September
This fall, the Food Network, HGTV and Slice will serve extra helpings of faves. What better way to spend Labour Day than non-stop Project Runway IV? Read More