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July 28, 2008 issue
Ontario Place tries wild postings for upcoming exhibit
When a jet arrived in Toronto from China recently - according to an emergency news release sent to MiC by Ontario Place - 686 crates containing treasures from China's legendary Zigong Museum arrived safely.
Their contents are destined for the Rogers Chinese Lantern Festival at the Ontario Place from July 31 - October 12. But a 687th crate is missing. Without its contents, a 65-foot castle composed of 250,000 fine china plates cannot be completed.
That's why Ontario Place is scattering wild postings in high-traffic areas of Toronto headlined: Have You Seen This Crate? The initiative was developed in-house at the amusement complex, and will be rotated through various locations for the next week.
Anyone with clues to the crate's whereabouts is urged to report them at www.chineselanternfestival.ca.
Taxi Vancouver going über cheesy
Recreating a wacky, centuries-old tradition will be the centerpiece of the first annual Cheese Rolling Festival, developed on behalf of Dairy Farmers of Canada. Read More
Global takes 10 spots
BBM/Nielsen Top 30 - July 7-13, 2008
Dancing beats singing. CTV is still dominating more than half of the national Top 30, but Global secured 10 spots and the Ceeb took three. Read More
New time pays off for Flashpoint
Moving to Thursday has paid off for Flashpoint, which won the 10 pm slot on both sides of the border. The cop drama, which this week moved from Fridays, reached 6.7 million on CBS and 1.1 million on CTV, the same high numbers to which it debuted on the Canadian network earlier this month.
The series is also performing well with key demographics, making gains with Canadians 18-49 and holding on to its 25-54s, both of which are returning numbers in the mid 400,000s according to BBM Nielsen.
In other Flashpoint news, the series has been sold into France, Germany, Italy, Spain, Latin America and Scandinavia.
From Playback Daily
Beckham starring in global Sharpie push
Sassy TV spots leveraging the soccer superstar's penchant for scrawling his autograph with the client's markers will hit Canadian air waves next month. Read More
Local programming pushes out oldies at Rogers
To strengthen its commitment to local matters, and "put the spotlight back on Toronto," the community channel is adopting a new "hyper-local" mandate. Read More
CBC to explore India in HD
India Reborn will offer viewers a four-hour exploration of a country where modernity and tradition collide. Read More
