July 30, 2008 issue
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A branded cab, courtesy of Newfoundland & Labrador Tourism, will be cruising around Toronto for the next three weeks offering free rides to sweaty urbanites. The cab is equipped with cool air, video clips of impressive NL scenery, and even bottled water from the province.
The effort is part of the "Get Carried Away" promo, which includes a contest to win a trip to experience the province's "fresh air and ample breathing room."
It's being driven by Newfoundland & Labradorian Melanie Mooney, who will cheerfully chat up her home province. The cab runs on natural gas, and NL Tourism is buying carbon offsets for each kilometre driven.
www.getcarriedaway.ca.
A new study shows that people are beginning to migrate online to catch whole episodes of their favourite primetime series.
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Podcasters now have advertising units to think about, and sponsors can count on more uniformity across the digital download universe.
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Nike Golf Canada has partnered with Oakville, Ontario-based The Weather Network to launch WeatherEye Golf, a group of widgets and applications that serves Windows XP and Vista users with weather-related info on 17,000 golf courses in Canada and the US.
Real time weather data for a golf course appears in the user's system tray and can be expanded to a small window, which also displays contact info for the courses. The partnership with www.nikegolf.ca adds product information that golfers can use to improve their game.
Nike Golf Canada brand communications manager Tyler Keenan says the company sees WeatherEye Golf as "a natural fit for our brand to help educate the consumer on our vast line of equipment and apparel for all weather conditions in Canada."
Nike Golf's headquarters are located in Beaverton, Oregon.
Dartmouth, NS-based Newfoundland Capital Corp., a.k.a. Newcap Radio, has made a push to expand its radio broadcasting fleet in an agreement with the Ontario-HQ'd Haliburton Broadcasting Group.
The $18.95 million deal, which is subject to CRTC approval, will see Newcap acquire 12 FM radio broadcasting licenses in Ontario, including stations in Muskoka, North Bay and Timmins. "This group of licenses is the most significant geographical expansion for Newcap since 2002 and considerably expands our reach in Ontario," says Robe Steele, Newcap president and CEO.
The final performance of the net's reality casting call passed a million viewers, though fewer came back Monday to see Elicia MacKenzie win.
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