FILTER INTERACTIVE STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• CTV unleashes massive SYTYCDC promo
• TSN2 still chasing Bell, Rogers

Interactive

• Canwest fighting fragmentation with big-time streaming
• Coors Light celebrating Labour Day weekend by chilling its beer

Out of Home

• Sony chooses complementary locale for OOH
• Toyota hyping hybrids with consumer face-to-faces

Print

• Canadian Primedia to rep Manitoba newspapers
• Globe and Mail to have colour throughout

Radio

• GM still top radio advertiser:
  Media Monitors - August 18-24, 2008
• FLASH: Virgin Radio 999 to hit airwaves today

Research

• Traditional radio prospering: StatsCan
• Starcom intros new engagement-prediction tool

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

LiveHive to power nanogaming for NBCOlympics.com

Waterloo, Ontario-based LiveHive Systems, which powers interactive TV viewing and nanogaming experiences, will launch platforms for viewer engagement for NBC's online coverage of the 2008 Beijing Olympics. Canadians can play, but it will be with NBC coverage. Coke is the official sponsor of the game.

The NBCOlympics.com Primetime Challenge is an interactive, two-screen companion to the broadcasts. As viewers watch on-air coverage, they will be able to engage with online content in real-time, predicting outcomes of live events, participating in polls, answering trivia, and playing mini-games. The platform also allows players to chat, challenge, and compete with friends.

NBCOlympics.com Primetime Challenge will be available from August 8-24. In August 2004, 203 million viewers watched 1,210 hours of Olympics coverage from Athens via NBC Universal-NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HD affiliates.

LiveHive recently partnered with Toronto-based Capital C and Nissan to launch interactive elements for CFL broadcasts.

Search: