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Don Diva reaches out to Canadian youth

The New York-based rap publication Don Diva prepped for its launch into the Canadian market during the 2008 Toronto Caribana carnival on the weekend. The first issue of Don Diva Canada, which is set to arrive on news stands in September, will have approximately 120 pages and a circulation of 15,000-20,000.

The current issue of Don Diva's American edition, featuring an exclusive interview with Indie hip-hop artist Kama, aka Kamikaze, was given out to carnival-goers. Meanwhile, a Don Diva Canada-branded tour bus appeared at Caribana to give out merchandise from Kama's Ez-Mak Records & Entertainment.

Kama is the sole Canadian representative of the mag. Kama tells MiC that the quarterly is aimed at urban consumers aged 18-34, and will contain eight pages of strictly Canadian content "catering to youth and artists."

On August 14, Don Diva will host a party at Fluid nightclub to promote the launch of the magazine. Also involved are radio promos, myspace.com and a cross promo with Kama that gives consumers the artist's upcoming album with a purchase of the September issue of the magazine.

All creative was developed in-house at Don Diva.

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