 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
New mag targets female biz pros
HEART Business Journal for Women is a new national magazine aimed at female Canadian professionals and published by founder/editor-in-chief Brenda Wood, who operates London, ON-based EKG Marketing.
Launched in June, the publication reports on the latest business trends along with health and wellness issues. With a circulation of 50,000 copies and 94 pages in its first issue (104 pages in the second), it will be published six times per year.
Involved in promoting the launch are national radio, TV (A-Channel in September) and print (local London newspapers). Major advertisers in the first issue include Coca-Cola and Scotch Bright. Creative for the ads was developed by London's EKG Marketing with Cossette Toronto.
The magazine was preceded by a website - launched in August 2007 - which contains articles, contests and interviews. Now a complement to the magazine, the site has up to 10,000 unique monthly visitors.
The print version is being distributed in banks, financial institutions, Toronto's Pearson International Airport, a half-dozen private aircraft terminals, executive health centres, spas and large corporations.
Wood launched HEART Business Journal for Women while simultaneously operating EKG Marketing. Before founding EKG in 2001, she worked on some of Canada's biggest brands.
RECENT PRINT STORIES
- Canwest launches ten "Know It All" sites
Dec 1 - ABC modifies Canadian newspaper rules
Nov 5 - BMW turns new corners
Nov 4 - Music celeb helms Metro global edition
Oct 27 - Metro thinks outside the cart
Oct 7 - 24 hours gets makeover
Oct 1 - Canadian shelter mags get face time with style divas
Sep 30 - Ikea bows storybook campaign
Sep 23