FILTER RADIO STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• ALS Society of Canada engages YouTubers
• Ax hovers over CTV

Interactive

• Telus spreads media "magic"
• Molson comes Heavy

Out of Home

• Notes from the mediascape: the Economist plays Twister
• AirVex Media makes a comeback

Print

• ABC modifies Canadian newspaper rules
• BMW turns new corners

Radio

• Porter Airlines is the top radio advertiser:
  Media Monitors - Nov. 3 to 9, 2008
• Astral Media Radio launches online PPM info capsules

Research

• Delvinia and Acrobat join forces for online syndicated survey
• Global scores with SNL election antics

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Astral Media re-orgs radio sales

Yesterday, Toronto-HQ'd Astral Media announced that its IMS Radio division has relaunched as Astral Media Radio Sales.

EVP/GM Lesley Conway-Kelley says the new group "aims to present focused, integrated solutions to clients beyond traditional airtime campaigns, [ultimately] changing the approach to selling national radio in Canada."

Conway-Kelley adds that the launch of Astral Media Radio Sales has meant a significant restructuring. Account reps will now service a national customer base, while research and marketing will "become ever more prolific."

As well, a new creative services division has been launched. Headed by VP Murray Christenson, it will include a media creativity department under the supervision of Melissa Morris, director of national promotions and media creativity. To enhance the new "one client - one representative" approach, Joan Kaminski has been appointed VP of national sales.

The overall goal, says Conway-Kelley, is "to marry clients' objectives with station initiatives at every possible occasion, utilizing a range of Astral Media Radio assets including on-air and online radio content, national promotions, special events and targeted programming."

www.astralmediaradiosales.com

Search: