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Toyota hyping hybrids with consumer face-to-faces

Toyota Canada and the Ontario Toyota Dealers Association are bringing the Toyota Hybrid Tour to Ontario shopping centres this week, inviting consumers to join a test drive and interview a company rep.

The tour will feature interactive information displays, the opportunity to learn about eco-friendly automotive technology generally and Toyota's hybrid vehicles specifically - the Prius (pictured), Highlander Hybrid and Camry Hybrid - as well as "fuel-sipping" (as opposed to fuel-guzzling) gasoline models including the Yaris and Corolla.

The tour will make four stops - Toronto's Yorkdale Shopping Centre, Vaughan's Vaughan Mills Shopping Centre, Ottawa's Byward Market and Mississauga's Square One Shopping Centre, where the initiative kicked off yesterday morning.

www.hybridsynergydrive.ca.

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