 |
 |
 |
 |
 |
 |
 |
 |
TV
Interactive
Out of Home
Print
Radio
Research
Print this article
Share this article
News Briefs
RBC getting in on frosh week
The Royal Bank of Canada's annual fall campus promotion targeting students kicked off with ads in Toronto's free daily Metro and on student-frequented sites, including Facebook. Next on the agenda are campus visits during frosh week in September to enhance RBC's position as a long-term financial advisor to students and encourage students to visit RBC.
In a contest element of the campaign, students can win Vespa S scooters plus one of three daily Sony bundles by signing up for an RBC No Limit Banking for Students account, or any other student products on www.rbcp2p.com/playforfree. The contest ends on Oct. 30.
Media buys were handled by M2 Universal.
RECENT OUT OF HOME STORIES
- Airport delays trigger ad displays
Dec 3 - ABC Canada thickens the media plot with new twists
Nov 28 - Club Med preps biz travellers for takeoff
Nov 27 - Toscano hooks up GO commuters with Italian pizzas
Nov 27 - Whole Foods Market launches digital signage stations
Nov 25 - Zoom gets Smart
Nov 21 - Perrier dips into the bar scene
Nov 21 - Notes from the mediascape: the Economist plays Twister
Nov 19