Rogers' Sportsnet.ca has bowed a new web app developed specifically for the iPhone 3G and iPod touch. The site now offers real-time scores, stats, standings and breaking news aimed at young men aged 18 to 29. Ad opps include a prominent banner at the top of its main page.

Advertising at launch consists of online ads, while TV spots developed in-house are part of upcoming plans.

www.sportsnet.ca

Score Media is launching its new interactive HD studio with a free street party featuring appearances by musicians and celebrities, such as Kardinal Offishall, The Trews, Toronto Raptors' Jermaine O'Neal and Olympic gold medalist Donovan Bailey. The party will take place at Toronto's King and Peter streets between 4 and 10 pm on Sept. 20. the event will also broadcast live that evening from 7 to 8:30 pm.

The Score Television Network delivers live programming to over 6.4 million homes across Canada.

www.thescore.com/events

Reaching cross-border travelling Buffalo shoppers just got a little easier for Canadian advertisers.

The Buffalo News partnered with Toronto-based Berrymedia to represent its media products to advertisers across Canada. The primary newspaper for the Buffalo metropolitan area, The Buffalo News, has a daily circulation of 182,516 and a Sunday circulation of 265,716.

The daily offers an "Across the Border" supplement which goes to high-income households in the Buffalo DMA, and is used to showcase Ontario-based tourism offerings. The paper also includes a weekend entertainment supplement called "Gusto," used by cultural and dining destination promoters in Ontario.

After achieving supermodel status by appearing on the cover of more than 700 magazines, plus selling millions of calendars, posters and exercise videos, Carol Alt became a novelist earlier this year, penning This Year's Model.

Now her publisher, HarperCollins imprint Avon A, together with fashion retailer Lord & Taylor, is revving up excitement for Alt's upcoming sequel - Next Year's Model - with a contest whose winner will get to be the cover model on the book.

Contestants (female only) can post photos of themselves on a microsite until Nov. 20. The next day, Alt and two other fashion experts will select four finalists for the next round - when the public will get to vote on who will grace the book cover.

www.harpercollins.com/nextyearsmodel