Toronto-based media sales company Berry Media has teamed up with Porter Airlines to promote its media properties, previously handled in-house, to advertisers wishing to reach Porter's growing passenger base, including local Bay Street professionals.

Sandra Berry, president/owner of Berry Media, will represent Porter's OOH avails, including backlit posters, video displays and gate signage in Porter's private TCCA terminal, as well as the in-flight magazine Re:porter, which will be published quarterly in 2009. Interior and exterior placement opps are also available on three airport shuttle buses.

www.flyporter.com

Kruger Products' 2008 White Cashmere Collection: A Touch of Pink, Designing a Future without Breast Cancer - "combines fashion with compassion" at a runway show Friday, Sept. 19 at Toronto's St. Lawrence Town Hall. Already in its fifth year, the show for media and VIPs has proven to be a good buzz- and coverage-generating effort for the brand, and each year a new wrinkle is added.

The designers, eight Canuck couture stars - such as David Dixon and Arthur Mendonca - are incorporating the Pink Cashmere into this year's all-TP-fabricated collection, helping promote the fact that 25 cents from every purchase of the new limited-edition Pink bath rolls will go to the Canadian Breast Cancer Foundation.

"It's an honor to help support the vital research funded by the Foundation, and to raise funds and awareness for a cause that's so important to our consumers and our company," says Nancy Marcus, VP consumer marketing, Kruger.

www.cashmere.ca

Carat Australia Media services has won the opportunity to handle global media-buying requirements for Tourism Australia over the next three years after a lengthy bidding process.

"We have selected Carat to deliver media-buying services in all markets where Tourism Australia carries out consumer marketing activities," says Geoff Buckley, managing director, Tourism Australia.

The Canadian piece of Carat's win includes a media expenditure of $1.5 million. Upcoming projects for Tourism Australia include a campaign designed to promote the movie Australia, which is set to hit theatres in November.

Carat, which was re-assigned the account, came up against a rival bid from MPG Australia when Tourism Australia sent out an open request for tenders in February, 2008. The company was chosen based on its risk assessment, its global network and overall value for money.

Heated waters may reach the boiling point at 21,000 member-strong ACTRA. Negotiations with the two associations representing the country's ad agencies and advertisers - Institute of Communications Agencies (ICA) and the Association of Canadian Advertisers (ACA)- over the agreement governing commercial rates and terms has ACTRA's bargaining team seeking a strike mandate from its members next Thursday.

The decision comes after 17 months of negotiations culminated to a deadlock in July, resulting in a joint request for the involvement of government conciliators. The parties are expected to meet again Sept. 25, with them on board before returning to the ballot on Oct. 14.