FILTER OUT OF HOME STORIES BY

SEARCH

Advanced Search

CHECK OUT OUR OTHER SECTIONS

TV

• ALS Society of Canada engages YouTubers
• Ax hovers over CTV

Interactive

• Telus spreads media "magic"
• Molson comes Heavy

Out of Home

• Notes from the mediascape: the Economist plays Twister
• AirVex Media makes a comeback

Print

• ABC modifies Canadian newspaper rules
• BMW turns new corners

Radio

• Porter Airlines is the top radio advertiser:
  Media Monitors - Nov. 3 to 9, 2008
• Astral Media Radio launches online PPM info capsules

Research

• Delvinia and Acrobat join forces for online syndicated survey
• Global scores with SNL election antics

• Print this article
• Share this article
  • email this article
  • digg this article
  • add to del.icio.us

Resto-bar platform gets ad upgrade opps

The Bar Channel, owned and operated by Toronto-based Blast Media, recently partnered with point-of-purchase digital screen ad provider Adflow Networks and Rogers Media, which is providing content and media sales.

With a weekly audience of 200,000, The Bar Channel provides real-time sports scores, weather and news updates, as well as comedy clips and blooper reels to the sought-after 19-to-34 demo through digital screens located at various Canadian bars and restaurants. Interspersing that content with ad spots offers a distinctive approach to out-of-home digital media, says president of Blast Media, Jeff White. "Adflow Networks' digital media management expertise and patented software technology will add a key component to the overall success of The Bar Channel."

As part of the partnership, Adflow Networks is providing The Bar Channel its very own digital media management technology, Dynamic Messaging Systems, a web-hosted solution that manages and delivers content to the Bar Channel's full network of screens. The system also enables frequent real-time content updates, and message targeting tailored to the marketing needs of respective bars and restaurants.

The Bar Channel will expand on its existing 90+ locations by targeting bars, pubs, restaurants and clubs in Calgary, Vancouver, Montreal and into the United States.

Search: