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Coca-Cola launches SOGO Active

Building on more than 80 years of Olympic involvement, Coca-Cola Canada has launched the five-year fitness initiative SOGO Active (sogoactive.com). Designed by Toronto-based ParticipACTION, the youth-targeted initiative hopes to harness the unique power of the Olympic Games by providing the tools to create and control an online "get active" plan.

By joining SOGO, teens can create a profile, network and search for traditional and non-traditional activities. Local and grassroots organizations can also get involved by becoming community hosts and providing youth groups with access to facilities. Funding is available for youth who meet specific criteria.

From November to June, the program will also randomly award over 1,000 torchbearer spots for the Vancouver 2010 Olympic Torch Relay to SOGO Active participants.

The program is coordinated by 13 provincial/territorial co-ordinators.

www.sogoactive.com

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