Targeting the nation's four million-strong skiing fans, Panasonic is launching a social media campaign today with an HD video booth kickoff at Yonge-Dundas Square, followed by Canadian skiers recording their lives and posting the footage on Panasonic's microsite. Read More

From nostalgia to spirit-raising, the new Toronto Maple Leafs campaign certainly has Toronto covered. Read More

Mediaedge:cia's custom research tool anonymously captures what fans really think about our national sport. Read More

Layfield moves Sophie and Mosque to Mondays, building CBC's comedy block with new arrival Being Erica. Read More

Urban viewers largely ignored the premiere of Citytv's Winnipeg-set sitcom about a dysfunctional family. It needs time to grow, says exec. Read More